My Portfolio
I’m a content marketer who thrives at the intersection of strategy and execution. Over the past few years, I’ve helped B2B SaaS and tech companies create content that drives real results—from increasing traffic and improving SEO rankings to influencing pipeline and boosting brand credibility.
Most of my work supports industries that serve non-technical or field-based audiences—think restoration, transit, and field services. These folks don’t want fluff. They want content that’s clear, useful, and easy to act on.
This page highlights a few wins I’m really proud of:
✅ Blog refreshes that earned featured snippets
✅ Strategic repurposing that delivered new revenue
✅ Thoughtful writing that builds trust and brand authority
Whether you're a marketing leader looking for freelance help or a hiring manager getting to know me better—thanks for stopping by. 👋
Let’s make your content actually work.
📝 From scattered assets to accredited guide: repurposing content that drove revenue
I created a practical, net new guide for restoration contractors by repackaging webinars, blogs, and product content into a single, cohesive resource. The guide was accredited by the IICRC for CE credits, helping Encircle build brand trust and drive qualified pipeline.
💡 What I did:
Audited existing webinars, blogs, and support materials
Developed a fresh narrative and structure based on contractor workflows
Wrote and edited the full guide to match Encircle’s tone and industry-specific language
Collaborated with the industry association (IICRC) for CE credit approval
Created distribution copy for social media and email
✨ Impact:
✅ Attracted 42 net new contacts in 3 months
✅ Influenced $97K in pipeline and directly generated $15.3K in revenue
✅ Received accreditation from the IICRC for continuing education credits
🔗Check out the landing page or view the guide
🛠️ From underperforming to page one: blog refresh that drove traffic and pipeline
I refreshed an existing blog on marketing strategies for restoration contractors by updating outdated sections, incorporating high-intent keywords, and simplifying the structure to match how contractors actually search for and consume content.
Within weeks, it earned two featured snippets, boosted visibility in key search terms, and influenced sales conversations—proving that SEO content doesn't have to be complicated to work.
💡 What I did:
Conducted a content and keyword audit of the existing blog
Optimized H1s, subheadings, meta descriptions, and internal links
Simplified structure to match user intent and improve readability
Added relevant examples based on audience pain points
Collaborated with Sales to ensure alignment with prospect needs
✨ Impact:
✅ Earned 2 featured snippets within weeks
✅ Influenced $33K in pipeline
✅ Increased visibility for “restoration marketing strategies” and related terms
🔗 View the full blog: 7 essential marketing strategies to grow your restoration business
🧩 Turning around performance with smart repurposing: a credentials pack that converted
Faced with an underperforming gated asset in a public sector content syndication campaign, I proposed a strategic pivot: swap out the generic ebook and repurpose an internal sales brochure into a credentials-style content pack tailored to government buyers.
This shift leaned into what that audience values most—social proof and efficiency—and helped us turn things around fast.
💡 What I did:
Audited the underperforming campaign and identified format/audience mismatch
Pitched a content swap grounded in buyer psychology and user journey
Repurposed an existing brochure into a resource with stronger narrative flow
Collaborated with the campaign team to launch the update within 2 weeks
✨ Impact:
✅ Increased conversions by 75% within the first month
✅ Rescued a low-performing campaign without needing new creative
✅ Gained internal buy-in for audience-specific content experimentation
🔗 Take a look at the credentials pack
