I create data-informed content strategies that boost engagement, capture demand, and drive revenue.
Always leveling up—right now, I'm diving deeper into content analytics and staying sharp on the latest in SEO (AI, E-E-A-T, SGE...the acronym game is strong!)
Highlights from my 7+ years in B2B content marketing and writing
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I rewrote a bunch of Encircle's blogs to make them more relevant to what people were searching for online. This helped them appear at the top of search results and earn multiple featured snippets for terms like "invest in restoration software" and "get ready for restoration busy season."
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I lead the charge on Encircle's educational content campaigns. This means crafting clear, concise messages that resonate and mapping out the best way to get these messages seen - think email sequences, social media posts, and even video scripts. So far, these campaigns have influenced over 1.6K contacts and generated over $52K in deal value.
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At Geotab, I researched audience pain points, validated insights with Sales and Product Marketing, and aligned content formats with the buyer's journey. This strategy boosted lead generation by 69% in 12 months and generated millions in pipeline value.
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I raised my hand to lead corporate social media channels for Unitron and developed a plan to make their posts more engaging. Not only did engagement improve, but we doubled organic impressions across LinkedIn, Facebook and Instagram.
Freelance opportunities?Would love to collaborate.
I'm open to freelance projects that tap into my strengths in B2B content strategy and execution.
If you're in SaaS, proptech, or B2B professional services, let’s connect to make your content work harder for you.
Drop me a note at hello@jenneerasavong[dot]com or go through my contact page.
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